Constant supply of fresh content to drive site traffic and boost awareness of your brand. From a content marketing and brand awareness perspective, Web content must be snackable.

With the overwhelming volume of information on the Web, if site visitors aren’t intrigued enough by the content to read it and — perhaps even more importantly — share it with their social networks, then the content doesn’t have much business value. 

“Snackable content should help support the brand by sharing information about the industry or the company’s story, not by pushing products.”

An important goal of snackable content is to tempt the reader to consume more content.